Astute Arizona Republic readers may recognize Lisa Nicita’s name from her former life as one of the newspaper’s staff writers. Or, perhaps you know her from her bylines in USA Today’s travel magazine, Bite Magazine, Us Weekly and other publications. Or, her public relations work as a local PR manager and one of the founders of the Positively Gilbert movement.
Whatever the case, this well-rounded, quick-quipping pro is our newest Olsonista, and we couldn’t be more tickled to share with you her charming wit and insight into her creative mind. What’s that? You had no idea she apparently has mad karaoke skills. Neither did we.
Intrigued? Read on.
Q: If you weren’t in PR, you’d be…
A: Writing the never-ending stories that pop into my wacky brain daily. That, while trying to keep my three kids from tearing the house apart. And, I’d have much more time to exercise.
Q: Must-have phone app:
A: USA Today. Makes me sound super dorky, but I feel naked without it.
Q: Something life-related you’d tell your younger self:
A: Live a little. I was a pretty cautious teenager, which carried over for a few years into adulthood. Taking risks and experimenting is more fun.
Q: What you’d spend $1 million on:
A: If I had a million dollars, I would buy a green dress, but not a real green dress. That’s cruel. You probably want a serious answer, not lyrics from the Barenaked Ladies. I’d probably move my family to the beach and buy expensive flip flops and tiny umbrellas.
Q: Can’t kick-it addiction:
A: A Mountain Dew for breakfast. On ice.
Q: What’s on your iPod?
A: A whole mix of things. But, right now I’m slightly obsessed with the Avett Brothers, Passenger (when the mood is right) and Justin Timberlake’s “Drink You Away.” My favorite? Queen.
Q: A fun fact about you:
A: I love hip hop and rap music. Old school, sure. 90s, definitely. Jay-Z, yes. And, I can’t make it through a karaoke outing without killing “Baby Got Back,” with choreography.
Q: Your favorite part of your PR job:
A: An occupational obligation to follow the news, socialize, check social media and generally be up on current events. I also love that moment when an idea hits, and you know even though it sounds crazy, it could actually happen.
Q: Favorite part of being part of the O-squad, so far:
A: Besides the peanut M&M’s? Coming from a solo, freelance career, it’s nice to have co-workers again. And, it’s nice that they’re normal. Or, at least they present that way so far.
Q: Craziest pitch you ever received while working as a reporter:
A: I don’t remember any crazy pitches. And, now I feel left out. I do remember cursing about a source not picking up the phone after I left a million voice mail messages, only to realize I had never properly hung up the phone. Ouch.