Posted by: Pamela Edelstein | February 4, 2010

Forks & Corks Join Olson’s Client Lineup

Olson Communications, Inc. is excited to announce the addition of  the 7th annual Forks & Corks to its list of respected clients.

The 7th Annual Forks & Corks, which takes place April 8th at the Camelback Esplanade, is one of the most highly anticipated culinary events of the year, showcasing some of the best restaurants in the Valley.  More than 20 of Phoenix’s top chefs come together  to prepare signature dishes from their restaurant’s menus. Guests will indulge in savory samplings,  tastings from  boutique wineries and microbreweries and be able to participate in a silent auction that gives participants the chance to purchase Arizona getaways and gift certificates.  Proceeds from the event will provide scholarships for the Arizona Hotel and Restaurant Education Foundations.

 Be sure to follow Olson Communications on Twitter and Facebook to hear more updates on our clients and their exciting news.

Posted by: Amanda Fier | January 28, 2010

Real Estate: No one thing defines it

Lately I have been thinking about how we assign positive and pejorative meanings to words and terms depending on our current situation. Take, for example, real estate. 

According to wikipedia, real estate is a legal term (in some jurisdictions, such as the USA, United Kingdom, Canada, Australia and The Bahamas) that encompasses land along with improvements to the land, such as buildings, fences, wells and other site improvements that are fixed in location – immovable.

According to Merriam-Webster, it’s even simpler still: property in buildings and land.

But it is also so much more in our country. It’s the American dream; home sweet home; shelter; status; a lifestyle perpetrator; an investment; a source of income; a place to hang a hat, plant a garden and raise a family; and recently for some, a ball and chain and credit shredder. Real estate is good, bad and ugly, wonderfully appointed, ramshackle and has the potential to be neglected or “enhanced” beyond recognition (thinking of Heidi Montag and/or home renovations with all new but decidedly unflattering fittings).

The face of real estate here is most influenced by the economy. In 2004 and 2005, real estate was put on a pedestal. Since then, it’s been put in the doghouse. And in the near future, we’re hoping that real estate will land in location that’s a healthy in-between. (Perhaps upstairs or in the living room?)

Having experienced my first bout with homeownership during these torrid times, I am now a firm believer that no one thing defines real estate. No matter what face it wears, all the meanings of the term ought be considered when making decisions – as should the goals one has in life. But despite real estate’s many meanings, it – like everything else – can be boiled down to being just stuff. And the importance of stuff in our lives will always see-saw. And that’s something that will never change.

Good reads about real estate:
Home Free: A tale of enchantment, then disenchantment with homeownership
http://www.nytimes.com/2010/01/07/garden/07men.html?scp=2&sq=homeowner&st=cse

House Talk with June Fletcher: Thoughtful column featuring Q&A, how-to’s trends & tips
http://online.wsj.com/search/term.html?KEYWORDS=House%20Talk&mod=DNH_S

Honey, I Shrunk the House: More new homes are small wonders http://online.wsj.com/article/SB10001424052748704509704575019462787197650.html?mod=WSJ_Real+Estate_LeftTopNews

Let the Sunshine in… to heat your water http://online.wsj.com/article/SB10001424052748703906204575027012258855730.html?mod=WSJ_Real+Estate_RIGHTTopCarousel 

Homeowners’ Resources: Good need-to-know and how-to information
http://www.usa.gov/Citizen/Topics/Family/Homeowners.shtml

Tools of the Trade: Glean data from the National Associations of Home Builders
http://www.nahb.org/

Posted by: Pamela Edelstein | January 25, 2010

Olson Adds Two New (And Sustainable) Clients to Their Roster!

Olson is pleased to announce the addition of  Thermo Fluids Inc.  and Southwest Solar Technologies, Inc. to its list of valued clients.

Thermo Fluids Inc., an environmental services company, joins the Olson roster as the largest producer of commercial fuel oil from used motor oil in the Western United States. Headquartered in Scottsdale, Ariz., the company collects and purchases used motor oil from a diverse range of industries including quick-lube centers, auto dealerships, mining operations and industrial companies.

Also new to Olson is Southwest Solar Technologies, Inc.,  an energy project development company, whose mission is to find the solution to global climate change and to uncover affordable, renewable energy.  The company is developing the SCI System which will store and regenerate renewable energy.

Be sure to follow Olson Communications on Twitter and Facebook to hear more updates on our clients and their exciting news.

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