Posted by: Katie Zinn | May 25, 2012

Happy Hour: Holiday Weekend Hot List

Whatever the reason, whatever the season, there’s just something magical about a three-day weekend. While we love what we do, having one extra day out of the week dedicated to doing something else is always a special treat that we look forward to as often as possible. Finally, one of those magical moments are upon us again as Memorial Day weekend is here and I don’t know about you, but I couldn’t be more ready.

Memorial Day is a special holiday dedicated to commemorating fallen soldiers who have lost their lives while defending our nation. It is through their sacrifice that we are able to enjoy certain freedoms, the most minor of which being the freedom from a day of work. In a multitude of ways, we are forever grateful to them. Whether your soldier has passed, is actively serving or holds a veteran status, be sure to spend the extra time this weekend showing them how much they are truly appreciated because while a three-day weekend is wonderful, they are what it’s all about.

To enjoy the extra free time, we recommend you take your solider, your family, your friends or even yourself out for a little fun and quality time in the (surprisingly) not-so-hot Valley this weekend. With tolerable temperatures and plenty of great events, there’s something for everyone happening this holiday weekend. Here’s what on our hot list:

  • Summer Shopping at Scottsdale Quarter: With tomorrow’s high temperature being a beautiful 85 degrees, it’s the perfect opportunity to take a stroll around Scottsdale Quarter and stock up on your summer fashion essentials. Be sure to stop by H&M for super swimsuits, Elan Style for bright, lightweight dresses and Industrie Denim for those quintessential summer white jeans.
  • Nicky’s Week:  Indulge in RA Sushi’s annual fundraiser to benefit St. Jude Children’s Research Hospital in memory of 13-year old Nicholas Mailliard who passed away from brain cancer in 2005. As I’ve had the longtime honor of working with the Mailliard family on fundraising efforts, this one holds a special place in my heart-fittingly, right next to my love for sushi. Nicky’s Week offers are available at five RA locations, Valley-wide.
  • Phoenix Comicon: Unleash your inner science-fiction freak at this widely attended pop-culture phenomenon. The festival runs through Sunday and invites fans to meet with actors, authors and artists from their favorite fantasy and horror media at a variety of panels, signings and special events.
  • Patio Dining at El Chorro:  In case you haven’t heard, the weather is going to be great this weekend! Stop by El Chorro, one of the top patio-dining destinations in the country (and not just in my opinion), to enjoy their special Memorial Day menu on Sunday. Soak up the sun as you enjoy three courses of summer favorites with a refreshing seasonal cocktail alongside stunning mountain views.

However you plan to celebrate your freedom and much needed free time this weekend, be sure to do so safely! Enjoy!

Posted by: Veronica Graves | May 24, 2012

Limelight: El Chorro in Top 100 Outdoor Dining Restaurant

OpenTable, an online restaurant reservations provider, recently revealed the top 100 outdoor dining restaurants based on diner reviews. The list of winners is determined by nearly 5 million restaurant reviews submitted by OpenTable diners from across the country. Four Arizona dining destinations were recognized as top outdoor dining destinations, including Paradise Valley’s El Chorro restaurant!

Situated between Camelback and Mummy Mountains, El Chorro’s patios offer panoramic views of the scenic surroundings. The outdoor dining options are plentiful at this iconic restaurant with Southwestern décor courtyards and three lush lawns with fire pits, larger seating areas and fireplace conversation areas.

The top 100 outdoor dining restaurants list was featured by several media outlets, including the Arizona Republic, Phoenix Business Journal, and local TV stations. To see the entire list, visit OpenTable’s website.

Posted by: Lynita Johnson | May 22, 2012

Pr Primer: When #Hashtags Transcend

Maroon 5′s Adam Levine as a judge for NBC’s #TheVoice

Love them or hate them, hashtags are a part of the social media landscape. Used to identify topics, brands and groups, the symbol first gained popularity with the conferences and events set before going mainstream. In 2010 hashtags hit the small screen as series began to promote social interaction before, during and after episodes.

While addressing the then emerging trend in a 2011 TV Guide interview Fox marketing president Joe Earley said,  ”We’ve noticed shows like Glee and Idol trend while the show is on, but fans often use different hashtags. We thought if we provided the official hashtags, then more posts would aggregate.” And he was right.

Shows with official hashtags not only saw an increase in aggregated post but an increase in ratings. Recently Huffington Post’s Maggie Furlong chronicled twitter’s affect on television including the “biggest hashtag wins’ for the five major networks (we’re going to let the CW slide as a “major” network):

  • NBC’s “The Voice” was recognized as the networks “obvious win” for its on-air integration of social media. In its first year implementing the social media tool, hashtag rookie “The Biggest Loser” saw a 30 percent increase in buzz over the previous season. Not bad for a show in its 13th season.
  • ABC’s top three hashtag performers should be no surprise: The #DWTS (“Dancing with the Stars”), #GreysAnatomy and #Revenge.
  • Taking a fresh approach, FOX used episode-specific hashtags geared towards certain storylines. The most popular were “Glee’s” #saturdaynightGLEEver and #GLEEremembersWhitney, “New Girl’s” #schmidtbaby and #McMouse, and “Fringe’s” #WhereYouBelong.
  • NCIS reigned supreme for CBS. #NCIS200, marking the 200th episode of the series, was the runaway hashtag for the network.
  • The CW spurs industry standards and doesn’t use official network generated hashtags. The leave it to the sole discretion of their fans.  Crowd favorites include #Delena and #Stelena for “The Vampire Diaries.”

Can’t wait for tomorrow night’s #Revenge season finale! What show has you tweeting? We won’t judge 

Follow the random musings of Olson Communications Inc. account executive, Lynita Johnson @PRLynita.

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